Artdomain Art Marketing Blog

As promised, for anyone not already familiar with forums, here’s a run down on how to get started using the Artdomain Art Forum.

Ok, you can read the forum to your heart’s content, but as soon as you want to post (reply or create a topic) then you need to Register.  This is quite painless and totally free - simply click on the Register button near the top left of the page:
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Great news for artists and all those who appreciate art….we have officially launched the Artdomain.co.uk Art Forum.

Forums are excellent for artists to connect with other artists, share ideas and thoughts, have their work critiqued, and promote their art via links & forum signatures. Read more »

I read an excellent blog post by Clint Watson called ‘Why You Don’t Need a Business Card’ in which he describes a better solution to business cards for artists. 

Clint discusses the fact that business cards are often exchanged but further contact is rarely maintained.  Read more »

It’s exciting isn’t it?….You’ve decided you want a personal web site to display your art.  You want to rush in and get started.  All you need to do is hire a web designer and……STOP!   Slow down there….take deep breaths. 

Before rushing in head first into a web design project, there are a few alarm bells that I want to help you identify if they go off during the initial business of working with a web designer to create your art web site. Read more »

Nottingham born artist Debra Ball has been living on Shetland for the past 16 years.  She finds pleasure in the quiet surroundings of island life, and can engross herself in her work, without the distractions of a city environment.  Her work is a mixture of Shetland scenes painted in oils with palette knife texture, and more abstract paintings of imaginary, spiritual and dreamlike scenes.  She also has a stunning range of prints created from ink and pastel originals, of intricate landscapes with amazing detail and imagination. Read more »

In this last article on Artists and Google AdWords I want to give you 5 secrets to help you be more successful with Google AdWords :-

1. Split Test Your Ads
   One important tactic is to constantly have two adverts running per Ad Group, which is called ’split-testing’.  These adverts don’t need to be hugely different, as small differences in Google AdWords can make huge differences in your Click Through Rate (CTR), and therefore the amount you are charged for your ads. Read more »

In my first article ‘Google AdWords to Promote your Art’ I looked at why you may want to use Google AdWords to promote your art to a larger audience.  In this second article, I will walk you through how to get started with AdWords, choose your keywords, bid on those keywords, and set your adverts up and running. Read more »

If you have ever wanted to get better search engine results for your art on the web, you may have considered using Google AdWords. These are the paid for search results that show on the right hand side of the results page of any search you do on Google.  They can also appear at the top of the results page and will say ‘Sponsored Links’ beside them:

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Don’t restrict yourself to selling your art at only one location i.e. your personal web site, or one online gallery.  It’s all about providing maximum opportunity for buyers to find you.   The plus side from selling at many online venues is that when a buyer does an online search on your name, to check you out, their search returns many websites connected to your name, rather than the few.  Hence the impression is that you are an established artist rather than one just starting out. Read more »

I got an email the other day from a Facebook ‘friend’ with the message simply “becum a fan” (sic).  Now for those of you not initiated into the Facebook world, what this means is ‘I have a Facebook page about my art and would you like to join as a ‘Fan’ and be updated regularly on my art?’.  Ok, so “becum a fan” is more to the point, and I did understand what the artist wanted me to do, but it didn’t exactly inspire me to rush over to her page and join up as a fan! Read more »